Marketers can reach potential customers through social media platforms like LinkedIn, Twitter, Snapchat, Facebook, Instagram, and other platforms like TikTok. Creating engaging content and a strong social media strategy can enable marketers to engage their audiences. Let’s discuss in details how social media marketing can help in grow business.
10 reasons social media marketing can help grow your business:
1. Social media helps get the word out and generates brand awareness:
First and foremost, social media does help get the word out about your business.
The value of this marketing strategy lies not just in the exposure it provides you with, but also in the opportunity to build relationships with your target audience. People who know about your organization are your fans, followers, and connections. Unlikely, they will be able to refer their friends to you since they have likely done business with you in the past.
2. Social media is popular — really, really, popular:
The fact that social media is popular among consumers does not matter whether you are an avid reader of tech blogs or an expert in the field of online marketing.
Approximately 69% of American adults use social media sites such as Facebook and Twitter. Therefore, social media is almost sure to be a part of nearly every customer who walks through the door of your business.
The most common place to start when it comes to social media marketing for small businesses can be found on Facebook. This social media platform has more than 2.32 billion monthly active users.
Due to the extensive reach and dynamic functionality of Facebook, very few businesses would not find it beneficial to have a presence on the site. If you start there, it will be easier to try new things when you want to try something new in the future.
3. Social media is cost-effective:
Your organic content may be lost in the shuffle as more social networks add algorithms which filter what users see in their news feeds, so your organic content may not be picked up by the algorithm. You can promote your content and special offers on social networks for a low cost.
You don’t have to spend a lot of money to reach more people, grow your audience, and grow your business with social media advertising.
4. Social media reaches all ages and demographics:
There’s no age limit to social media. Social networks are used by 69 percent of US adults, according to Pew Research Center.
Most of those users are between 18 and 29, but 34% of Americans 65 and older are also using social media. No matter how old or young your audience is, chances are they’re already logged on and waiting to hear from you.
5. Social media encourages two-way communication:
Your audience’s interests can be learned through social media, and feedback can be collected.
If you want to get to know your customers better, you should ask them to share their thoughts, questions, and ideas with you. There’s no need to pick up the phone or worry about not being able to see your response, as you can respond just as fast without picking up the phone.
6. Social media users are active:
When it comes to social media users, one thing you need to know is that when they say they are on social media, they are in fact on social media.
A recent report from Informate Mobile Intelligence revealed that there are 17 times in a day that Americans check their social media accounts, according to the study. Your social media posts are likely to be seen by your customers multiple times over the course of a week, even if they only visit your store once a week.
7. Social media lets you share A LOT about your business
There is no doubt that social media sites are becoming the go-to place for consumers who want to find more information about businesses. These sites let businesses tell customers about upcoming events, products, and services.
Additionally, many of the activities and profiles you create on social media sites can be made public, which means they can be indexed by search engines – another means of ensuring that your organization or business appears when someone searches for an answer.
8. Social media is perfect for customer service:
Customers are your top priority, so provide them with stellar service. Furthermore, social media offers a unique opportunity to provide instant gratification to your target audience and active users while offering two-way communication.
You’ll be able to show off your commitment to providing a memorable experience and ensure no customer inquiry goes unanswered. You can drive real business results by monitoring social media for customer feedback. Social media engagement can boost revenues by 20-40 percent, according to Bain and Company.
9. Social media can make a big difference in your email marketing strategy
When it comes to email marketing, social media platforms have completely changed the game. You can generate buzz for your email newsletter by sharing it across your social networks.
As well as, you can also advertise your mailing list on sites like Facebook to attract more readers by adding a link right on your page inviting them to join your mailing list.
Small businesses are now able to reach new audiences and connect with their current customers more effectively with these two powerful tools.
10. Social media is everywhere:
More and more businesses are offering mobile-friendly experiences today with over half of Americans using smartphones. For small businesses, mobile activity is a huge benefit.
Business owners can easily manage their social media presence on the go with free mobile apps from Facebook, Twitter, Pinterest, and Instagram.
Furthermore, these apps allow customers to access their favourite sites anywhere. On social media, users not only share updates from their lives, but seek out businesses, products, and services.
You can increase your business’s chances of getting found on mobile by having a social media presence that’s mobile-friendly.
